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From "For Sale" to "Sold"

As a homeowner and real estate investor, I know that real estate for most of us is our largest investment. My job is not only to get you the highest price possible-but more importantly, to sell your home. Today's market has changed dramatically from where we were just a few years ago. There are a lot more homes sitting on the market, and a lot less buyers able to purchase homes. Therefore, it is important to be realistic of what your home is worth in order to sell it for market price and in a reasonable amount of time.


The key factor to selling your home is finding just the right price. The price of your property is the first thing buyers notice. If you set your price too high, buyers will either take a pass or bring you low offers. If you price your home at or a little below market, you will sell it quickly, and for a fair price. It seems that when your home is overpriced, buyers see all your home's defects-while if you price your home at market-buyers see your home's attributes and feel confident in making an offer. In order to maximize your investment, it is important to price your home right from the beginning, when the buyers who are ready to move and have been waiting for the "one" will be looking at your home.

As an agent, I believe the best way to service my sellers is to give them a very tailored and specific analysis of comparable sales in the area to reach a fair market price. Pricing a home is part art and part science. Here are some of the factors that I take into account when calculating the market price:

  • Recent, comparable sales in the area. The market has been shifting so often lately that is important to look at the last three months in particular.
  • Location, condition, and presentation of your home
  • Number of competitive properties currently for sale in your area
  • Days on the market and price reductions of comparable homes
  • Price difference ratios between original asking price and sale price
  • Comparable Withdrawn and Expired listings and why they didn't sell
  • Under contract sales and their days on the market

We at Evers are dedicated to getting the price right. The final factor that plays into price is instinct. Therefore, with each of our properties we bring a unique value to our pricing calculations- our collective experience and knowledge as a group. We will tour your home as a team and collaborate on price, presentation and condition of your home to insure your home is priced properly. This service is very unique to our boutique philosophy, and the Washington Post followed our company for a month to document the process. To read about how we collectively price, read here.

Listing your Home "For Sale" to an Offer

Once your home is priced properly, staged and looking beautiful, we are ready to place the home on the market. Here's what I do for you as your agent:

  • Full web and traditional print Marketing Plan put into effect prior to the first Open House
  • Updates on Open House turnout and number of private showings
  • Provide buyer feedback
  • Provide updated market analysis of price on regular basis
  • Discuss adjustments to presentation and price based on feedback and market trends

Handling offers

When an offer is made on your home, it takes skill and care to get the best price for your home during negotiations. As an experienced agent and a top producer, I've guided hundreds of home owners through the negotiation process. My philosophy as your listing agent is to get you the best buyer and price for your home. Here's how I'll bring you these results:

  • Interpret the offer terms and price
  • Verify buyer's pre-approval or financial capability
  • Provide you with negotiation techniques-whether you have multiple offers or want to counteroffer

Soon, you will have an acceptable offer and we will ratify the contract.

To the Closing!

  • I will attend the Open House and negotiate any issues if necessary
  • Provide you with quality Service Providers (i.e. contractors, moving companies)
  • Be present at the appraisal to provide comparables
  • Communicate with buyer's mortgage company on regular basis and provide you with updates
  • Make sure all deadlines are being met
  • Schedule and perform walk through
  • Set up and attend closing!

What will my closing expenses be?

Before placing your home on the market, at the time of my market analysis, I will give you a clear picture of your closing expenses and a detailed estimate of what you will net at the closing. Each jurisdiction has different closing expenses and taxes that must be paid at the time of closing. A rough estimate of your cost of sale will be anywhere from 7-8% of your selling price. This includes your settlement fees, taxes and commissions.

Rachel Burns. Your Home. My Mission. Evers & Co. Washington DC Real Estate, DC Real Estate, Alexandria Real Estate, Northern Virginia Real Estate, Luxury DC Real Estate.
Rachel Burns
(202) 384-5140
Rachel Burns. Your Home. My Mission. Evers & Co. Washington DC Real Estate, DC Real Estate, Alexandria Real Estate, Northern Virginia Real Estate, Luxury DC Real Estate.
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